Telling stories is something I’ve done my whole life. It already started when I was very little. Around four, while I was bottle-feeding my favorite doll, I told my teacher I had a British mother originally. So, my doll, had a British grandmother. I told her I was born and raised in England as if I had already lived a full grown-up life. I came up with my own language and thought that I was actually speaking British. My mother -definitely not British- never understood how I came up with these stories.
I guess it helps that I’ve always been a dreamer. I wrote countless poems, filled books with cut-out images of magazines, stories, drew hundreds of drawings, always left little handwritten notes on the floor in front of my parents bedroom door. And now, I happen to create fantasies for a living.
My camera is not only a tool to catch pretty aesthetics. It is a frame, wherein I create a storyline. A little world of my own, or that of the customer. Different tales, different timezones, different messages. The location, the people, the product, it all has to tell you something, leave you with a certain kind of feeling.